social strategy & creative campaign focused on connecting black and gen-z fans to a sport rooted in tradition, character, and swagger. staying true to everything that makes nascar great while creating a lane that both new & existing fans can appreciate.
strategy – creative direction
*GRAPHICS*
by leaning into a premium look feel that blends strong visuals with purposeful graphics NASCAR can stand out in a space where aesthetics matter most, social media.
*collab/merch*
Collaborations and partnerships have continued to be a proven method when it comes to tapping into a new audience and NASCARs visual aesthetic of grit and swagger is a perfect match for some of todays hottest brands.
*OOH/ACTIVATIONS*
SHOWING up in the “unexpected” by leading with messaging that communicates what nascar is about in a way that feels familiar yet fresh.
