GILLETTE X JOSH ALLEN
gillette teams up with nfl super star josh allen to introduce GilletteLabs, a razor with an Exfoliating bar thats designed to deliver effortless shaving in one efficient stroke.
ROCKSTAR ENERGY
Most energy brands look, feel, and sound the same. To stand out, Rockstar Energy needed to find its own lane. From editorial content spotlighting the real hustle happening on the ground during the Super Bowl and All-Star Weekend. To the creation of the Hustle Collective: a group of like-minded leaders of their field who amplify those on the come-up. No matter how you grind Rockstar is there tofuel your hustle.
ARM & HAMMER ESSENTIALS DEODORANT
for anyone who wants to go natural without having to live off the grid, eat tree bark and wild berries as an organic snack, or religiously attend burning man every year, we have a natural deodorant made just for you.
ARM & HAMMER CAT LITTER
IN THE WORLD OF CAT LITTER COMMERCIALS CUTE CATS NESTLED ALONGSIDE A CLEAN LITTER BIN SEEMS PAR FOR THE COURSE. BUT IF WE’RE BEING HONEST, CLEANING OUT CAT LITTER IS FAR FROM PRETTY AND A CHORE MOST CAT OWNERS COULD LIVE WITHOUT. NOW AS HARD AS IT IS FOR HUMANS TO DEAL WITH IMAGINE HOW IT’S impacting YOUR CAT?
THEIR MOOD, THEIR DAILY ROUTINES, AND MOST IMPORTANTLY–THEIR SOCIAL LIFE?!
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NIKE CONNECT + JORDAN
FOR NBA MVP RUSSELL WESTBROOK BASKETBALL IS A GAME OF NUMBERS, BECOMING JUST THE FIRST PLAYER SINCE OSCAR ROBINSON TO AVERAGE A TRIPLE DOUBLE. so for the launch of his first signature shoe nike pairs with brand jordan for their latest activation: full circle.
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*photography by Carlos Serrao
PAPER BOI'S PAPER ROUTE
After the success of season 1 FX's ATLANTA has managed to set the bar high for themselves as season 2 soon approaches. The shows realness and slick writing sets it apart as one of the most authentic comedies on television.
To celebrate the launch of the new season we decided to create a city wide scavenger hunt that takes users throughout Atlanta as they revisit some of the shows most popular sites.
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